Ways
to Improve Your Amazon Title
1.
Have three or four
high-volume target keywords, ideally longtail keywords
To come up with common search terms, use the Keyword Research method. Look up top selling listings with the main keyword to see how they list and what keywords they use. If you already follow the product, use the ASIN search option in Keyword Research or Product Keywords. PLEASE READ THE KEYWORD RESEARCH CHECKLIST IF YOU HAVEN'T DONE SO YET!
2.
Make Your Titles
Mobile-Friendly
The first thing to note about titles is that they would be truncated due to the limited space available on handheld devices. Since the mobile view normally only shows up to 80 characters, put the most important keywords at the top of your names.
3.
There is no keyword
stuffing
Don't use so many disconnected keywords in the title to make it look like gibberish. Keep it short and easy to understand.
4. Mention the company's
name
A company registered product that receives a significant number of searches using the 'Brand Name' should have the brand name prominently shown in the title. The fact that your brand name comes first instills in people's minds that you are a significant brand. You begin to build a spur around your product brand unconsciously.
5.
Include the product's
exclusive selling proposition
Include
a value add, such as a product advantage or a differentiator that sets you
apart from the competition. The material, the height, or the consistency, to
name a few factors. However, Amazon does not encourage you to use words like
"best product,""superior quality," and so on. The trick is
to add product consistency while adhering to Amazon's laws and regulations.
6.
If you're using a longer
title, use the separators "|""-" or the ","
This improves the readability of the title. Separators can make it easy for the shopper to search the title's text. From an amazon seo services standpoint, this is advantageous since the customer is not required to type in a particular word in order to access the relevant commodity.
In
the title, there are a number of don'ts.
Price
or advertising advertisements such as "deal" or "free
shipping" should be avoided.
In
the title, don't use arbitrary commentary like "Hot Item" or
"Best Seller," etc.
Symbols like! * $? can be avoided.
Set
of bullet points that will help the listing stand out
Bullet point 1: Emphasize the product's
special selling proposition. Centered on customer insights, a clear point of
distinction focusing on competitive advantage. It must be closely related to
why consumers should prefer your offering over those of your rivals.
2 and 3 bullet points: Discuss the commodity in
detail, answering any questions that consumers may have. All of the product's
specifications, including the amount of items used in one box, additives, and
instructions for use, are included.
Bullet Point 4: Note whether the
package comes with a gift or comes with a different box. If not, move on to a
different product value.
Bullet point 5: Factors that create consensus.It could also provide a 30-day money-back guarantee (but only if one is available!). Make a strong call to action.
Summarize each point in a few words and place it in capital letters at
the start of each point. Through using all caps, you'll be able to help your
skimming consumers skim while also offering more detail with a little more
ease.
